Area of Work: Assisted Rental Housing
Client: Chicago Housing Authority
Years of Involvement: 2008
To create awareness to ensure a diverse and broad applicant pool for the Wait List Lottery through which those seeking housing assistance in the private market could find help through the Federal HCV program.
Re-brand the Section 8 program (which became “RentBetter”, engage a broad variety of community, immigrant and civic groups as well as government officials and entities in the outreach process, and create a multi-layered advertising/media/public awareness process that entailed use of transit/advertising/media placements/ and web outreach and web sites in 5 discrete languages.
- Re-branding of HCV/Section 8 program
- Creation of all print and electronic advertising and informational materials, including materials in English, Spanish, Chinese, Russian and Polish
- Creation and implementation of paper and online registration process
- Involvement of 350 community, business, social service and municipal partners in extensive educational outreach including community meetings
- Coordination of 350 sites for distribution of materials and registration for the program
- Outreach to and through all Chicago Aldermen and federal elected officials
- Coordination of all media events and coverage
- Received 279,000 applications in four weeks from applicants in every language, ethnic and racial group
- Resulted in (as a result of the lottery) in a wait list of 40,000 persons that is far more diverse than ever before
- Over 230,000 lottery registration forms received for 40,000 spots on the wait list
- Large racial and ethnic diversity of registrants